The environmental mission and movement towards sustainable materials is a hot issue and we all need to be playing our part and not relying on ‘someone else’.
In our industry in particular there is SO much waste.
It’s important that we think about not only the creation of the activation, but what we do with it when it’s no longer ‘useful’?
Can it be made and then later recycled? How efficient is the shipping strategy? Can we reduce the environmental footprint by looking at the packing materials? Can the display be reused in the next campaign? Are there other ways we can repurpose? What can the commitment be to ensure reduction of the carbon footprint?
For example, in a window display banners and header cards can be of made of recycled and recyclable paper and/or reboard and ensure Greengard certified ink is used to lower emissions.
Stella McCartney’s new flagship store in Old Bond St London has taken the sustainable approach with every detail, including biodegradable mannequins made from a bioplastic material composed of sugar-cane derivatives and an Airlabs air-filtration system that provides the “cleanest air in London”.
If everyone takes their corporate social responsibility seriously, from the top to the bottom of the supply chain we can make a difference piece by piece and look after this amazing planet we occupy.
