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case studies

leica

BRAND: LEICA

CLIENT – DIGI DIRECT

BRIEF: To install a window display into Digi Direct an independent camera retailer in Sydney CBD conceptualising the positioning statement on both the Clooney Leica Camera and the TL2 Camera.

CHALLENGE: to bring the moods together in a small space.

SOLUTION: We designed a backdrop to draw the viewer into the window. Using Xboard plinths, header cards and decals as props the window came alive blending the two moods of the statement pieces.

RESULT: A statement window merging the Clooney and TL2 moods together. Utilising a small space, the window transformed into an industrial chic environment complimenting the brand to give the Leica camera aficionado a full appreciation that these cameras are available in Digi Direct.

Oppo_DisplayStand_800x800

BRAND: OPPO

CLIENT – JB HI-FI

BRIEF: To create a stylish yet functional LED Acrylic display unit to hero the new R11 mobile phone on 2 different JB HiFi fixtures allowing interaction to showcase the OPPO branding in the marketplace.

CHALLENGE: An 8-week lead time to manufacture 144 fixtures for the Oppo R11 launch.

SOLUTION: We locally designed, produced, manufactured and installed an acrylic unit that could sit as a focal point in the JB stores.

RESULT: An LED lit semi-permanent fixture, which looked prominent in busy real-estate on the phone tables featuring the Oppo trademark green. This unit showcased the R11 perfectly and encouraged clients to be interactive with the displayed phones. This instore campaign generated a surge in sales for Oppo ranking it the number 1 selling phone in some stores.

Asus_display

BRAND: ASUS AUSTRALIA

CLIENT – JB HI-FI

BRIEF | Design a semi-permanent fixture to highlight the detachable screen and keyboard.

CHALLENGE | The unit had to be flexible, so it could be used for future laptop designs and signage to be interchangeable. There was a 6.5 week lead time from design to installation.

SOLUTION |  We designed the unit locally to meet the tight timelines, producing an eye-catching display using an acrylic base demonstrating the Asus functionality of the detach keyboard from the screen. It was also important that all future Asus branding could be replaced with updated artwork.

RESULT | A simple 2-piece slimline, modular acrylic base and header which allowed the product to be the hero. This design allowed for an efficient installation and was interchangeable for stores with various stock and display requirements. This display was a POPAI winner.

PhoneDisplay_Black.193

BRAND: SAMSUNG

CLIENT – JB HI-FI

BRIEF | Partnering with Samsung we were engaged to design the protype, manufacture and install a new semi-permanent fixture to launch the Samsung Galaxy S8.

CHALLENGE | A short lead time of only 9 weeks to design a protype, manufacture, install and measure compliance for the Galaxy S8 Launch.

SOLUTION | The Samsung fixture was produced locally to allow for the fast turnaround as a semi-permanent in-store fixture. We used clear acrylic as the backing board to allow POS to updated with new campaigns, a rise was designed to highlight the Gear VR, whilst the deep base in Black allowed the branded unit to get maximum impact on the retail end cap.

RESULT | We met the challenge of designing, manufacturing and installing 90 units throughout JB HiFi. The unit accommodated 2 Samsung Phones the Samsung Gear 3 Watch and Gear VR creating an eye-catching display. The install was accompanied by a real time compliance report that resulted in the client saying ‘this is a game changer for Samsung, using a company who can handle our needs end to end without incident’

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