Museum of icecream

Experiential Retail + Social Media

Are experiential retail and social media a primary focus for your retail strategy? Creating an experiential retail space that encourages social media interaction and user generated content should be part of most retailers’ strategy.  It is no longer enough just to be in the right location at the right shopping centre. Or to have ‘The…

pop up shops

Pop Up Shops Are Hot!

WHAT’S HOT? POP UP SHOPS, THAT’S WHAT! The pop-up sector is rapidly evolving. Just like Airbnb and Uber changed the way we travel, the pop up shop has revolutionised the retail industry. Because DID designs, builds and installs all in-house we can create you affordable, innovative Pop Up solutions for your business. ‘Pop ups –…

A Tech Savvy Generation

A Tech Savvy Generation

There’s a new generation of visual merchandisers who’ve grown up with iPhone Apps, social media, texting and tweeting. And they are bringing this knowledge to in-store life, with exciting programs that bridge the world of mannequins and window displays with the world of digital technology. An increasing number of today’s young professionals see their job…

5 Key Visual Merchandising Tips to Increase Sales

5 Key Visual Merchandising Tips To Increase Sales As the state of bricks and mortar retail continues to evolve, more and more retailers are looking to visual merchandising as a way to compete with the digital world. Through clever and innovative visual merchandising, retailers are able to set themselves apart from their online competition. Mood…

Cats in Space

Cats in Space

Did I get your attention?? This post isn’t really about Cats in Space, sorry. How much time have we got to grab your attention? Apparently it’s approximately 3 seconds. According to retail experts 3 seconds is what it takes to convert a shopper to stopper! Yes, there is certainly a case for making shopping fast…

LEICA

OUR WORK: Leica for Digi Direct

CLIENT Digi Direct BRAND Leica  BRIEF Double Impact Displays was given a brief to install a window display into Digi Direct an independent camera retailer in Sydney CBD conceptualising the positioning statement on both the Clooney Leica Camera and the TL2 Camera. CHALLENGE The challenge was to bring the moods together in a small space. …