Super Smash, Nintendo switch and Pokémon Christmas
To install all point of sale for the What’s Hot Endcap primary position in the games department and Window in JB Hi-fi. This comprised of banners, backing paper, Nintendo logo-branded footer and loop DVD.
Smaller windows could not accommodate the 3 titles and featured Super Smash Hero’s and Pokémon only. However the bulk of the stores were able to accommodate all 3 titles for maximum effect on the campaign drive.
With end to end management we were able to achieve speed to market and tight installation time frames with no re-visits required. Rolled out nationally within 72 hours!
The design of the windows certainly packed a punch boasting a promo opportunity for 3 campaigns:
- Super Smash
- Nintendo switch
The Nintendo branding made a great IMPACT in contrast to the yellow store shop front and featured a real call to action.
Games Managers reported that there have been a number of enquiries made as a direct result of the window campaign.