Design a semi-permanent fixture to highlight the detachable screen and keyboard.
The unit had to be flexible, so it could be used for future laptop designs and signage to be interchangeable. There was an 8-week lead time from design to installation.
We designed the unit locally to meet the tight timelines, producing an eye-catching display using an acrylic base demonstrating the Asus functionality of the detach keyboard from the screen. It was also important that all future Asus branding could be replaced with updated artwork.
A simple 2-piece slimline, modular acrylic base and header which allowed the product to be the hero. This design allowed for an efficient installation and was interchangeable for stores with various stock and display requirements. This display was a POPAI winner.