Merchandising insight by LEGO Brickman

In case you missed it – For Sydneysiders, this is the last week to catch the ‘Brickman’ experience at Sydney’s Town Hall before school holidays wrap up.

Its incredible to witness Australia’s own LEGO certified ‘BrickMan’- Ryan McNaught take the childhood creative medium to all new levels.

For Visual Merchandisers the ‘Brickman’ experience (particularly its visual impact on adults) has valuable insights for Retail Displays and Visual Merchandisers in Sydney and Australia-wide.

Central to the Brickman experience is creativity. Putting 5 Million+ blocks together with impeccable precision – its no surprise before Ryan landed his dream job as Brickman, he was an IT manager at IKEA!

Just like a great Retail Display- it’s the creative application (here, a childhood favourite LEGO) that delivers the wow factor and drives us to find out more. A great Eye-Catching Retail Display can combine many elements of a BrickMan display; Colourful, Orderly, Impressive.. Above all great Visual Merchandising needs to resonate with the right kind of viewers’- your customers, combining all the essential elements that invite them to find out more.

At Double Impact Displays, we have more than 20 years’ experience in Visual Merchandising and building Creative Retail Displays for retailers Australia Wide. Working with top-teir clients such as JB Hifi, Dick Smith and Harvey Norman as well as international brands Canon, Google, Lenovo and Sony. Double Impact Displays has campaign experience across the board – Retail POS Displays, Window Dressing, Posters, Styrene Signage, End Cap Signage, Vinyl decals wraps and more!

Guess what? Outside of School Holiday exhibitions you will mostly find Brickmans LEGO creations as Endcap Displays and Window Displays in larger Australian Retailers and Toy Stores. Just like Brickmans Visual Merchandising, Double Impact Displays manage the design, manufacture and installation of all Retail Displays in-house, to ensure quality and turn-around objectives are met.

So if you run out of time to catch the Brickman display – don’t despair! Come on down to our office in Warriewood to view some of the creative Visual Merchandising options for your next Retail Display!

Some inspirational creations from Ryan McNaught, Australians own LEGO certified Brickman!

Sydney Opera House

The iconic Qantas A380

Elvis the Erickson air crane


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