The Body Shop


 

hemp

Multi- Element Windows

The Challenge

 Partner with The Body Shop and D’fine Creative

The Solution

  A 2015 award winning crowd pleaser!

 

The Body Shop international launched their Hemp soap on a rope product early 2015.

Marketing agency D’fine Creative came up with a very edgy campaign to promote the ‘natural’ benefits of Hemp oil and leverage the inherant controversial Hemp product in general.

Double Impact Displays was tasked with installing a combination of Fabric banner, window decals and acrylic header card to promote “getting your hands on the good stuff” across leading Body Shop stores across Australia.

As well as creating great sales, the campaign made a major splash in social media channels as the level of nudity and innuendo was questioned by some customers.

Thankfully, as The Body Shops main line of business is selling soap for the body, the campaign was deemed appropriate and relevant by the censors.

Further, upon entering this window display in the 2015 POPAI Awards, the window received both  a Bronze in its category and was voted overall ‘Peoples Choice’ of all displays, by visitors to POPAI event on the day.

All in all a fantastic campaign for a very unique product and brand.

Award Winner!

 

 

Health and Beauty Temporary Category – Bronze

Peoples Choice Award (best display as voted by the people)

Judges Comment – “Excellent brief. Solution meets the brief 100%.

Liked the fact it was reusable. Very clear message. High impact. Simple.

Promo Photos

 

 

Promotion of ‘the peoples choice award’ at POPAI awards 2015

Find out more about The Body Shop here!


© 2014 Double Impact Displays. All rights reserved.