Oppo Tables

Table top Displays


The Challenge

 Create a unique display with POP for a growing brand

The Solution

A stylish, functional and versatile LED lit unit

Off the back of a highly successful debut into JB Hi-Fi, Oppo Mobile were looking to capitalise on their retail momentum – with a newly negotiated, high profile space on “play table” end caps.

Play tables (aptly named fixtures where shoppers can pick up and interact with demo products) are THE focal point of the Telco section in JB Hi-Fi stores. The very ‘end cap’ of the table is highest value real estate, facing center-store and the first products shoppers see on approach to the Telco section.

After DID executed the first unique and highly successful Racking fixture lightbox display for Oppo earlier in the year, we were asked once again create something special, a display that really popped.. Something that would not only drive Oppos high value, feature rich brand proposition, but promote its fashionable and popularity credentials to the market. The original brief to DID was basic – It had to hold phones/security devices, it had to be LED lit and it had to feature the Oppo green.

Design factors

  • Emphasise Quality – An LED front facing, laser cut logo together with back-lit info panel strip
  • Hero the logo – Display had height to present logo vertically and face customer.
  • Brand with Oppo green – Custom gloss green acyrlic trim on all sides complimented gloss white.
  • Communicate features – With little written text, the green info panel icons explained models and features
  • ROI – Displays completely re-brandable – Green Info panel strip removable, slide new poster into clear acyrlic back panel

In addition, DIDs design overcame other challenges;

  • 3 phone design – a longer thinner model for stores with a different kind of table fixture
  • Security access – a ‘trap-door’ underneath allows access to LEDs and the bolts that secure the security devices
  • Flexibility in attachment – bolting mechanism below meant display could be applied to differnt shaped table ‘holes’ or ‘slots’
  • Provision for cables – Power supply to phones/LED/Security is in cabinet (underneath the table top). Designs allows for multiple cords to drop freely underneath yet fully concealed.

Does your Product deserve a novel and unique retail display that overcomes all challenges?  

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