Lenovo Table Display


 

Modular Table Displays

The Challenge

 Manufacture and install large table top display to a massive 370 retailers!

The Solution

 Super fast 6 week deployment and Award Winning Display

Award Winner!

 

 

Temporary Displays Category – Consumer Electronics

Judges Comments – High impact visually in-store, use of materials & lighting creates a premium feel and highlights the range.

The header is innovative in it’s approach to highlighting occasions/usage through images to ensure it’s fast to shopper to understand it help overcome the challenges for the brand, displays an understanding of the shopper insight and key problem to solve.

Crisp imagery and strong colour has high level stand out within the in-store environment. Also commendable in this entry is the turn around time to meet client requirements.” – 2015 POPAI Judge

 

  Key Objectives

  • Manufacture and install into 370 retailers nationally pre-Christmas sales Nov 2014,
  • As the product was already instore, a super tight 6 week turn around was achieved in order to meet christmas demand.

Lenovo’s objective was to create a retro-fitted display into existing PC aisle which would not only drive preference and purchase intent, but also so consumers could easily identify and rationalize the Lenovo products so that they felt confident and empowered to navigate the range.

In combination with Pulse Marketing, we designed for JB Fi-Hi a 3 part modular system, giving them the flexibility to use one two or three sections to showcase product store by store. The display accommodated various Lenovo computer models and featured a raised shelf and LED lighting to allow a hero product to be featured. We also used removable vinyl signage and synthetic paper inserts to accommodate future product uses.

The success of the Lenovo table topper campaign was evident from the huge in-store response. Unfortunately JB Hi-Fi are under contract and were not able to share any details externally. As a result of this campaign we have quoted to produce subsequent units for rollout into additional electronic retailers.

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