Halo 5 Window

Multi Element Windows


The Challenge

 Deliver a Premium window activation for Microsoft

The Solution

3 tiered-quality POS packs (upto 13 elements each) to suit 98 windows!


Microsoft needed to partner with a trusted merchandiser to activate JB Hi-Fi window displays nationally, to launch ‘HALO 5’ – the latest instalment of this world leading games title and the darling of the Xbox console.

Microsoft chose a tiered execution to drive Halos presence across 98 store windows, all with significant variety in size and orientations to suit the varied shop front sizes which vary from 1m to 6.5m.

To maximise impact we used up to 13 elements per window. Ease of installation was critical to maintain the original timeline. Our solution entailed 3 levels of windows;

  • 75 ‘Superior’ packs featured the two standees of the humanoid characters inside the window
  • 10 ‘Premium’ POS packs instead featured these as large external window decals. The additional layer of these large POS elements ensured Spartan Lock and Master Chief remained as Hero’s, standing out from the ‘city scape’ featured as cardboard standees inside the window, backed by a final ‘distant’ layer of Posters.
  • 13 windows (unable to feature POS elements inside) received individually designed window vinyl ‘skins’

The pre-christmas roll out was delivered on time and on budget giving Halo 5 ultimate presence at the critical time of the games release

Want to activate a comprehensive solution across a multitude of window sizes?

Contact Us Now!



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