Games Title Merchandising

Fifa 16 slicks

Multi Element Windows

The Challenge

 Multiple slick placements and Games End Caps

The Solution

Coordination with store staff and window displays. 



Double Impact Displays is regularly called upon to cycle over the games covers or ‘slicks’ as new titles are released. 

Often Games titles are released in conjunction with window display campaigns and the timing of instore merchandising is critical.

Double Impact Displays manufactured the Fifa 16 inserts for this display; this assisted in streamlining the time frame and costs for the national run.

The Fifa 16 slicks (standard and deluxe) were delivered to the stores in August in the EA Xbox 1 Sports Bay within the store.

It was our primary aim to ensure the campaign remained compliant and visually uniform in all stores.

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