ASUS Table Topper


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Semi -Perminant Displays

The Challenge

  An Eye catching display to emphasise tablet detachment

The Solution

  A simple, sleek and versatile design for immediate deployment

Double Impact Displays was commissioned to create a display to retro-fit existing retailer in-store positioning while also complying with strict retailer restrictions. Double Impact Displays designed, manufactured and installed the Asus table topper in over 100 stores Australia wide.

A key objective was to promote the product’s key feature – its ability to detach – by suspending the screen on the upright. This design feature was unique to the 2-in-1 category, and had not been displayed in store this way by its competitors. The interlocking / removable clear acrylic holders ensured the product was the hero, promoting its ‘razor-thin’ appearance and detachability. Shoppers were encouraged to pick up and engage with the product as the suspended design ensured no visible barriers between the product and user.

The display was designed in two pieces (acrylic base piece and header) with a simple Philips head screw attaching method, allowing installation to take place within 15 minutes per unit and complete integration into the existing table. The modular design not only allowed for in-store flexibility (depending on in-store product availability), but meant only one installer was required. The slim, modular design also reduced freight costs.

Award Winner!

 

 

WINNER_BRONZE_2

Temporary Displays Category – Consumer Electronics

Judges Comments – “Innovative approach to displaying the detachable screen in-store,

clear communication of the brand & benefits within the space available.”

 Additional Features

 

 

asus_cross

Multi Model Compatibility

Interchangeable design for  stores with various stock and display requirements

 

 

asus_signage

 

Re-brandable Magnetic labels

Future proof for Product upgrades and clear Product labeling easily managed instore

 

 

Simple product mounting asus_modular

Designed to encourage Customer to touch and feel, without compromising day to day product presentation


© 2014 Double Impact Displays. All rights reserved.