27
Sep
POPAI 2017

UPDATE: Unfortunately DID missed out on this years awards but had a great time at the Gala Dinner. You can check out the Pics on our Face book page here!

 

DID enters POPAI for 5th Year running!

Next month is the annual POPAI awards DID is excited to be entering its window displays now for a 5th year runnning! And thankfully this year, the game has changed in DIDs favour!

POPAI (Point of Purchase Advertising International) is the pinnacle industry body for marketing at retail. Attended by the Who’s Who of the industry, next months POPAI awards recognise companies for the most innovative, creative and successful retail marketing campaigns in the last year across dozens of cagetories – From Window Displays, Store Design, Digital and Mobile right through to the subjective ‘integrated path to purchase’ retail campaigns.

Where DID shines

Given the focus of DID is on visual merchandising, we pride ourselves on our window displays. Specifically, its our ability to execute national window display campaigns given very little notice.

From design, production and installation, DID are experts in controlling multiple factors of your retail marketing campaign ‘in house’. We factor in everything – Customising artwork to fit various size restrictions, complex windows which can involve over 20 different elements (posters/hanging cards/banners), cost of POS materials with suitably ballanced quality vs cost, the practicality of shipping and installing large POS with capable installers Australia wide.

 

Whats Changed in 2017?

In 2017 POPAI have created a new judging category for Window Displays campaigns with 5 or more windows activated. While 5 is still barely a national roll-out, we’re thankful for POPAI coming to recognise the challenges and expertise required to successfully execute a national roll out of Window Displays.

What entries has DID made for this years awards? Here’s a sneak peak at our hopefuls for 2017

 

Window Displays – Battlefield/TitanFall 2

To celebrate the 15th release of their flagship games title ‘Battlefield’ together with ‘Titalfall 2’ EA Games engaged Double Impact to design manufacture and install campaigns Point of Sale in JB HI FI windows nationally. The challenge was to maximise theatrical execution of window displays in this ‘busy games period’ lead up to Christmas 2016, with multiple competing titles competing for market share at this time. Double Impact was called upon to manipulate the Battlefield and Titanfall 2 artwork to design, print and maximise the titles presence across 100 store windows, where orientation ranges from landscape to portrait and “no 2 windows the same”. Together with a fixed national release date, Double Impact had to bring the project in on-time and on-budget to ensure campaign ROI was met and Sales targets achieved. Results were extremely positive and sales volumes higher than expected, reflecting a high impact and well executed national campaign.

Temporary Displays – Oppo Table display

Right behind smartphone giants Apple and Huawei, Oppo Mobile is the third largest exporter of mobile phones out of China by volume. With market dominance across India and most of Aisa, Oppo have been a relatively unfamiliar brand proposition for Australians, until now.

Looking to invest a strong in-store presence with their freshly inked distribution agreement with JB Hi-Fi, Oppo Mobile looked to the creative experts – Double Impact Displays, to design, produce and install a unique kind of acrylic table top display. The display had to hero the ‘Premium features’ and ‘fashionable appeal’ that Oppo mobile propositioned inquisitive yet unfamiliar consumers.

The result? A versatile, functional and entirely unique product display that drove premium appeal through a laser cut back-lit logo, complimented by an illuminated rebrandable info panel highlighting key features. Sales results have proven once again “who dares-wins”, investing in successfully executed creative retail displays means your brand is streets ahead of the competition, nation wide.

Design factors

  • Emphasise Quality – An LED front facing, laser cut logo together with back-lit info panel strip
  • Hero the logo – Display had height to present logo vertically and face customer.
  • Brand with Oppo green – Custom gloss green acyrlic trim on all sides complimented gloss white.
  • Communicate features – With little written text, the green info panel icons explained models and features
  • ROI – Displays completely re-brandable – Green Info panel strip removable, slide new poster into clear acyrlic back panel

 

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