D.I.D cleans up at POPAI!

Overall ‘Peoples Choice‘ award for 2015

Clean sweep in Consumer Electronics Temp Category (Bronze + Silver, No Gold Available)

Last night POPAI ANZ held the Annual Point of Purchase Advertising International – Marketing at Retail awards.

From our 5 entries, Double Impact Displays took home 3 Bronze, 1 Silver and the overall “Peoples choice” award for the night.

Truly a gathering of the industries finest, congratulations go to the Golden Gong Winners for their creative and innovative displays.


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D.I.D received the following awards at POPAI 2015-

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Bronze in Health  & Beauty Category Temporary display

The Body Shop Window

PEOPLES CHOICE! -and- Bronze in Health  & Beauty Category Temporary display

Judging Criteria – For temporary displays for products in cosmetic stores, beauty spa or center, pharmacy, medical center, therapist, optometrist, gym etc. Judges considered how it addresses the brief as well as the design impact and fit for purpose, stock weight and management, ease of distribution and installation and if the display is sturdy, cost effective and recyclable. Judged in context of size of production run.

Peoples Choice – For the first time in 2015, any member of the industry or public visiting the (free) awards exhibition on the day had the opportunity to vote for a ‘People’s Choice Award’ via smartphone or desktop, devoid of specific criteria, awarded entirely by popular vote.

The Body Shop Australia activated a global campaign in-store to promote their iconic hemp bodycare range – ‘Get Your Hands on the Good Stuff; Hemp Soap on a Rope’. The Body Shop’s style of communication has always been different, provocative, plain talking and irreverent, and it was important that the campaign stay true to the personality of the brand.

We simplified the design and ensured the focus was maintained on the key elements by ensuring the fabric banner was the hero by enlarging it to the full size of the window, and using clear hanging acrylic to ensure the key message ‘Get Your Hands on the Good Stuff’ was front and centre, further driving the compelling and unapologetic style of communication.

 Batman

Bronze in Window Displays

 

Batman Window for Sony Computer Entertainment

Bronze in Window Displays

Judging Criteria – Awarded to the best window display across all retail channels. May be interactive, 3D or static. Judges considered how it addressed the brief, relevance to target
audience, the design impact from far away and close up as well as different times of day, interaction and potential for in-store footfall conversion, engineering and materials.

For Batman, We were engaged to develop a temporary window campaign to drive sales with a key driver of the campaign to emphasise the PlayStation exclusive content and ‘Only on PS4’ message.The challenge was to create a temporary display for a 4-week campaign that catered to a national rollout across 175 stores, where no two windows were the same size in width, depth or height, and ranged from 1m to 6.5m. We designed and manufactured a modular system which allowed us to create a consistent message across all stores.

Asus2

Bronze in Consumer Electronics Temporary Displays

ASUS Table Top

Bronze in Consumer Electronics Temporary Displays

Judging Criteria – For temporary displays across all consumer electronic categories. Judges considered how it addressed the brief as well as the design impact and fit for purpose, stock weight and management, ease of distribution and installation and if the display is sturdy, cost effective and recyclable. Judged in context of size of production run.

The objective of the ASUS table top was a display to boost driver preference and purchase intent. The display needed to retro-fit existing retailer in-store positioning. We focused on promoting the product’s key features, its ability to detach and its sleek and light-weight appearance, as well as focusing on brand recognition.

lenovo

Silver in Consumer Electronics Temporary Displays

Lenovo Table Top

Silver in Consumer Electronics Temporary Displays

Judging Criteria – For temporary displays across all consumer electronic categories. Judges considered how it addressed the brief as well as the design impact and fit for
purpose, stock weight and management, ease of distribution and installation and if the display is sturdy, cost effective and recyclable. Judged in context of size of production run.

Lenovo’s objective was to create a retro-fitted display into existing PC aisle which would drive preference and purchase intent so consumers could easily identify and rationalize the Lenovo productsThe display accommodated various Lenovo computer models and featured a raised shelf and LED lighting to allow a hero product to be featured. We also used removable vinyl signage and synthetic paper inserts to accommodate future product uses.

wattle

Wattle (Valspar) Freestanding

Valspar were looking for a point-of-difference for their Wattyl brand, promoting the key branding message ‘keeping it in the family’ while also promoting a buy and win campaign.

Speed-to-market was achieved through local production, and temporary, light-weight materials were used to ensure ease and speed of installation and also minimise POS and freight costs so we could maximise the elements and impact per store.

 

 

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