Category 'Marketing'


Nightmare Displays for Halloween

Nightmare Displays for Halloween

October 16, 2017 | Under Marketing | Posted by | No Comments

Displays to give shoppers Nightmares! The Good                               Harrods v. Wicked Witch Top-End UK Retailer Harrods went all out in 2011 making it look like the Wicked witch of the east had been crushed by the store. While Harrods marketing budget…

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POPAI 2017

POPAI 2017

September 27, 2017 | Under Marketing | Posted by | No Comments

UPDATE: Unfortunately DID missed out on this years awards but had a great time at the Gala Dinner. You can check out the Pics on our Face book page here!   DID enters POPAI for 5th Year running! Next month is the annual POPAI awards DID is excited to be entering its window displays now for…

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7 Killer retail trends

7 Killer retail trends

February 1, 2017 | Under Marketing, Thought Leadership | Posted by | No Comments

The 2016 Christmas period proved itself another summer scorcher for Point of Sale activation! The fact Christmas day was on a Sunday saw people delay their Christmas purchase, right up to the day before (Saturday) which resulted in heavy traffic for retailers. Here at Double Impact we saw plenty of planet retail action last year,…

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DID wins at POPAI 2016

DID wins at POPAI 2016

September 21, 2016 | Under Marketing | Posted by | No Comments

We were thrilled to take out bronze in this Years POPAI awards in the consumer electronics, temporary displays category for “Oppo lightbox” display! The 2016 award reaffirms Double Impact Displays industry leading design, manufacture, installation and compliance credentials in an ever increasing competitive retail environment. For those unaware – POPAI (Point of Purchase Advertising International)…

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2 weeks till POPAI

2 weeks till POPAI

August 31, 2016 | Under Marketing | Posted by | No Comments

Are you coming to Australia’s premier exhibition for Point of Sale Marketing at Retail? Thur 15th-Sat 17th Sept. Sydney Showgrounds (hall 5)     What’s There? See the BEST of the BEST in Retail Marketing from Australia, across 25 Categories.. In-store, Online, Mobile, Pop-up.. Wherever and however shoppers are being inspired at the Point of Sale. Who…

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Your Retail Secret Weapon

Your Retail Secret Weapon

August 5, 2016 | Under Marketing | Posted by | No Comments

      Who we are.. We’re not just another Point of Sale or Merchandising company. Were creative specialists with a dedicated national network of talented installers. We deliver full compliance and visibility at a national level.. How? Real time information – Live report of stores complete from day 1 Multiple photos per store Full…

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Secrets of the Sales

Secrets of the Sales

July 8, 2016 | Under Marketing | Posted by | No Comments

Q. What is Oniomania? A. The technical term for Shopoholic which affects 1 in 10 people. Bargain hunting affects the pulse and stress levels of shoppers. The heart rate increases from 60 to 100 beats per minute when shopers find an item they liked and stress / excitement levels went from 20-80%. Q. Why are the…

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Whats New in 2016

Whats New in 2016

January 6, 2016 | Under Marketing | Posted by | No Comments

In 2016, Double Impact Displays will continue to evolve to exceed our customers expectations. To start the year, we are focusing on these 3 key areas of operations; People Our people remain of highest importance to Double Impact Displays – from Management, to Workshop and our talented Installers. Over 20 years we have built a national network…

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Measuring Creativity

Measuring Creativity

November 16, 2015 | Under Marketing | Posted by | No Comments

If it’s one thing we are always keen to hear, it’s the success of a recent display! Whether it’s one of our retail window displays or in-store point of sale -generally the only feedback on its popularity was from store staff. Very occasionally we are privy to campaign sales figures, but these mostly reflect the…

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That’s a Wrap!

That’s a Wrap!

May 28, 2015 | Under Marketing | Posted by | No Comments

Making a profit from your company vehicle fleet – Let’s review the facts The average Australian car is driven 12 881 kms a year and the total registered vehicles clock up 167 billion kms annually which is the equivalent of driving to Pluto and back 20 times a year – “ McCrindle Research” The average Australian…

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